I've helped build companies from the ground up, watched them go public, and walked away when the work was done. I was good at starting things. What I hadn't figured out yet was how to build a business I wanted to keep.

My wife and I were standing in the living room of a property we'd bought as a short-term rental. The place was empty, echoing with possibility, and I felt a familiar spark—the same one I’d felt years ago when I first dove into the world of startups.

My journey started in North Branford, Connecticut, where I grew up. After high school, I knew I wanted to get into sales. I went to college for English communications and marketing, then landed my first job selling computer hardware, memory and hard drives.

I moved to Boston, the heart of the tech scene in the nineties, and joined a tiny startup that was building the first software to connect databases to the Internet. There were sixteen of us when I started; by the time we went public, there were 350. I went from presales to running the entire Eastern Seaboard sales team. My goal was always to build something from nothing and see how far we could go.

After that, I jumped into more startups—I loved the feeling of building something from scratch and watching it grow. The key was having a good product, a great team, and enjoying the daily work. I eventually ran business development for Lose It, a weight-loss app that reached 100 million downloads. We sold the company, and I found myself at a crossroads. My career had been a series of sprints: start small, build big, move on. But after twenty-five years in tech, I wanted something new.

That’s when real estate came into focus. First, we moved from Boston to Mount Pleasant, South Carolina, in 2020. We wanted a change from the Northeast winters, and Charleston offered a lifestyle that felt right for our family. The weather, the pace, the sense of community—it all clicked.

Then, my wife, Krisha, and I bought our first investment property in 2021, followed by three more in quick succession. We got good at it—really good. We started Carolina Landings, our own property management and investment company. My wife manages the rentals, and I found myself offering free advice to friends who wanted to get into the business. I loved helping people navigate the process, and that’s when I decided to get my real estate license.

The transition wasn’t without its challenges. I was used to building businesses from scratch, but real estate was a different beast. My goal was to create a lasting business for our five kids—Mia, Chase, Cameron, Morgan, and Declan—that they could step into one day. I got my real estate license in 2024, focusing on both North and South Carolina, and dove in full-time.

Outside of work, I coach hockey—two of my kids play, and I run a large summer program. I’ve been coaching for fifteen years, and it’s become a huge part of who I am. I play a little golf, and I love a good glass of red wine at the end of the day.

This chapter feels different: it’s less of a sprint and more of a marathon. It's about building something that lasts for my family and for every client who trusts me with one of the biggest decisions of their life. Real estate isn't just a business, it's where I finally decided to stay.

What makes me different from other REALTORS® is the depth and breadth of my experience, not just in real estate, but in building businesses and navigating complex deals. I’ve spent years buying properties myself, so I think like an investor. My approach is mature and advisory; I focus on guiding clients through the process without pressure, making sure they’re represented in the best way possible. I bring a business mindset to every transaction, especially when it comes to investment properties, and I’m able to offer insights that go beyond the basics.

Clients often tell me they appreciate how communicative and accessible I am—I’m always available by phone or text, and I work around their schedules. I’m a sharp negotiator, organized, and I make sure every step of the process is clear and smooth. Ultimately, I genuinely care about my clients’ best interests. I work hard to make sure they feel supported and confident from start to finish.

 

Sincerely,

Kevin McCoy